A retailer said yes
The request arrived. Now somebody has to make the data real.
CPG item setup & product data support
You got the yes.Then the spreadsheet showed up.
Item setup turns a simple sale into a maze of forms, portals, product data, retailer requirements, and questions nobody seems able to explain in actual human language. I help you make sense of it—and get it moving.
Work through it with an expert beside you—or hand me the whole pile. Same expertise. Your choice.
The sale is real. Now the details have to be real, too.
That's usually when I show up.
A workbook appeared
Seven tabs, hidden instructions, and three ways to ask the same thing.
The portal says incomplete
You entered the information. The system still disagrees.
A scorecard is failing
The red marks are obvious. What fixes them is not.
The details are not small
Product data has a way of becoming business data.
80%
of retailers are not confident in their product data.
GS1 US source86%
of consumers are unlikely to buy after an experience with inaccurate product information.
GS1 US source62%
of consumers are willing to spend more on a product that offers detailed product information.
GS1 US 2025 surveyIndustry data for context—not a promise of individual results.
What we can work on
If it's an item setup problem, put me to work on it.
The mode changes how we work together—not the kind of problem you are allowed to bring me.
Retailer & distributor setup
Forms, workbooks, and portals
New item forms, vendor templates, product detail workbooks, and the tabs hiding at the bottom.
Product data
GDSN, GTINs, and item hierarchies
Publications, case and each relationships, portal entry, validation errors, and gaps between systems.
Keep it moving
Troubleshooting and failing scorecards
Corrections, resubmissions, incomplete statuses, scorecard failures, and a clean handoff so everybody knows what is next.
Choose your level of help
How involved do you want to be?
Coach mode
Work through it with me.
Bring the form, portal, error, or question to a screen share. We will work through it together so you understand what they are asking, what belongs where, and what happens next.
- Live screen-share working session
- Actual Human Language answers while we work
- Clear next steps you can own afterward
Best when: You own item setup and want somebody in your corner who does this every day.
Coach me through it
Concierge mode
Take it off my hands.
Send me the workbook, emails, product specs, images, portal instructions—and whatever else you have. Do not organize it first.
- I sort out what is usable
- I identify what is actually missing
- I handle the setup and follow-through
Best when: You do not need another item setup lesson. You need the work off your plate.
Send me the messThe person behind the spreadsheets
I'm Jeff. I speak item setup and make it make sense.
I have spent years helping brands work through product data, GDSN, retailer requirements, and systems that were apparently designed to make simple questions difficult.
I help small and emerging CPG brands get the work done without building an internal department around it.
Experience includes workflows supporting
KrogerAlbertsonsWalmartTargetSyscoMcLane
Let's make the next step easier
Got a form, portal, or scorecard staring at you?
Bring me whatever is sitting in front of you. We will figure out whether Coach or Concierge makes the most sense from there.